Most people think marketing starts working when the leads come in. That’s not what happens. The first signal isn’t leads. It’s recognition. Conversations start to change. “I saw what you did with…” “I’ve been seeing your stuff…” That’s when you know your message is landing. And for every one person who says something to you, there are multiple others quietly paying attention. Watching. Waiting. You don’t see them yet, but they’re there. That’s where it starts.

When I started Range Marketing, it wasn’t because I had everything figured out. It was actually the opposite. I was job hunting for marketing roles, scrolling through listings, trying to find a company that felt like it stood for something. Something that actually helped people. Specifically, I was looking for businesses in the Philadelphia area that were focused on helping small businesses compete against corporations. I couldn’t find one. So I made one.