Small Business Strategies

Most people think you win projects by pitching. Having the right script. The right pricing. The perfect close. That’s not what happened here. It Started With a Facebook Live This opportunity didn’t come from outreach. It came from a Facebook Live. At the time, I had been consistently going live, just talking through marketing, business, and things I was learning in real time. No huge audience, no strategy to “go viral,” just showing up.

When I started Range Marketing, it wasn’t because I had everything figured out. It was actually the opposite. I was job hunting for marketing roles, scrolling through listings, trying to find a company that felt like it stood for something. Something that actually helped people. Specifically, I was looking for businesses in the Philadelphia area that were focused on helping small businesses compete against corporations. I couldn’t find one. So I made one.