Small Business Pscychology

Recently, I found myself sitting with business owners at the very end of a long setup and strategy conversation. Everything was finally connected, organized, and ready to launch. From a technical standpoint, we were basically at the finish line. But as we kept talking, I could literally see the overwhelm build across their faces. Raised eyebrows. Quiet pauses. Stress slowly setting in. And that moment really stuck with me. Because from my side of the table, I’m thinking:

When I started Range Marketing, it wasn’t because I had everything figured out. It was actually the opposite. I was job hunting for marketing roles, scrolling through listings, trying to find a company that felt like it stood for something. Something that actually helped people. Specifically, I was looking for businesses in the Philadelphia area that were focused on helping small businesses compete against corporations. I couldn’t find one. So I made one.